Åsa is from the southern part of Sweden called Skåne. She lives in beautiful Österlen in a large house where she and her husband has an antique shop where they work when there is time and enjoyment.




Background
Åsa studied behavioral science at the University of Lund followed by studies in marketing communication and leadership. The latter is connected with studies of digital media at Hyper Island. After finishing her studies she worked at a smaller company within the Vodafone companies, both as a project manager, director and other leadership positions. She has lived with tools inspired by UGL as a training concept since 1997. After spending two great years as a project manager at Hyper Island she worked within FLOOK, a network for development of concepts, organizations and businesses, both in Sweden and internationally.
Now Åsa is back here at Hyper Island as Director of the Karlskrona-office.

Åsa about UGL:
- I use UGL as a tool of strategic character in my work as an executive and leader. This has given me fortunate experiences which makes me want to be part of effecting other companies and organizations circumstances to use these tools strategically. This to increase the wellbeing and the quality which in turn leads to higher efficiency. This is something that I have the opportunity to do as a consultant and I really enjoy it!

Do you have a motto?
- My foundation and view of people in my role as a consultant and leader is that "people are grand enough". I trust peoples ability and is a fan of "help to self help"!

What would you have been doing if you had not been a facilitator for UGL trainings?
- In that case I would have worked full time with antiques, travelling around the country to find beautiful jugend style vases.