Earlier this fall, we crowdsourced our extended network for input on the Hyper Island brand on my.hyperisland.com. Around 1000 people gave input for this project and these are the most popular answers for each question:

Hyper Island is
Creative
Innovation
inspiring
Awesome
Cool
A school
Digital
Fun
Challenging
New

Hyper Island makes me feel
Happy
Inspired
Curious
Creative
Excited
Proud
Special
Good
Challenged
Alive

Hyper Island should be
What it is
Unique
Open
Inspiring
innovative
Fun
Everywhere
creative
challenging
better

Hyper Island is not
A school
Boring
Old school/fashioned
Traditional
slow
Easy
Static
Mainstream
Cheap
Ordinary

Hyper Island is unique because
Innovative
Different
Swedish
One of a kind
Unique
Creative
Learning by doing
Cool
Challenging
Personal


We're working with Doberman for this project which will be presented in a few weeks.

All the best,
The Branding Team